ATS Keywords & CV Guide for Content Writer

Content writers create written material for blogs, websites, marketing campaigns, and product documentation. They research topics, write in the brand voice, and optimise content for search engines and reader engagement. When you apply for Content Writer roles, applicant tracking systems scan your CV for the skills, tools, and responsibility phrasing below. Use them in context within your experience bullets, not just in a skills list.

Top skills recruiters scan for

These are the skills that appear most frequently in Content Writer job descriptions. The importance score reflects how heavily each skill is weighted in the occupation's O*NET profile. Include the top 5 in your CV where you can prove them with real outcomes.

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Tools & software to name explicitly

Recruiters and ATS systems search for specific tool names. List the ones you have real experience with in your skills section, and prove them in your bullets. Tools marked as hot are currently in high demand in job postings.

• Google Docs
• Grammarly
• Hemingway Editor
• Ahrefs / SEMrushHot
• WordPress / Webflow
• Notion
• Surfer SEOHot
• Canva
• ChatGPT / Claude (assist)Hot
• Figma (for content design)

Responsibility phrasing for your bullets

These are the core tasks a Content Writer is expected to perform. Use them as starting points for your CV bullets, but rewrite each one with your specific outcomes, scope, and context. Do not copy them verbatim.

• Research and write blog posts, articles, and landing page copy
• Optimise content for SEO using target keywords and search intent analysis
• Edit and proofread content for grammar, clarity, and brand voice consistency
• Collaborate with designers and marketers on content campaigns
• Conduct interviews with subject matter experts to gather source material
• Maintain the content calendar and ensure deadlines are met
• Analyse content performance (traffic, engagement, conversions) and iterate
• Write product documentation, help articles, and email sequences

Other titles this role is posted under

Job postings for this role may use any of these titles. Search for all of them to find more relevant opportunities, and use the matching title in your CV's professional summary when applying.

• Copywriter
• SEO Writer
• Technical Writer
• Content Marketing Writer
• Blog Writer
• UX Writer
• Content Strategist

Related roles

Explore ATS keywords for other roles in the Content & Creative family:

• Technical Writer

Includes information from O*NET 29.x by the U.S. Department of Labor/Employment and Training Administration (ETA), used under the CC BY 4.0 license.