Sales

ATS Keywords & CV Guide for Account Manager

Account managers manage relationships with existing clients, ensuring satisfaction, driving renewals, and identifying upsell opportunities. They are the primary point of contact between the client and the company. When you apply for Account Manager roles, applicant tracking systems scan your CV for the skills, tools, and responsibility phrasing below. Use them in context within your experience bullets, not just in a skills list.

Top skills recruiters scan for

These are the skills that appear most frequently in Account Manager job descriptions. The importance score reflects how heavily each skill is weighted in the occupation's O*NET profile. Include the top 5 in your CV where you can prove them with real outcomes.

Skill	Importance	Type
Client Relationship Management	92	soft
Communication	90	soft
Account Strategy	85	technical
Negotiation	82	soft
Upselling/Cross-selling	80	technical
Time Management	80	soft
Problem Solving	78	soft
CRM Management	75	technical
Presentation Skills	72	soft
Data Analysis	65	technical

Tools & software to name explicitly

Recruiters and ATS systems search for specific tool names. List the ones you have real experience with in your skills section, and prove them in your bullets. Tools marked as hot are currently in high demand in job postings.

• Salesforce
• HubSpot CRMHot
• GainsightHot
• LinkedIn Sales NavigatorHot
• Zoom / Google Meet
• Slack
• Excel / Google Sheets
• Tableau
• IntercomHot
• Notion / Confluence

Responsibility phrasing for your bullets

These are the core tasks a Account Manager is expected to perform. Use them as starting points for your CV bullets, but rewrite each one with your specific outcomes, scope, and context. Do not copy them verbatim.

• Manage a portfolio of client accounts and serve as primary point of contact
• Conduct regular check-ins and QBRs to ensure client satisfaction
• Identify upsell and cross-sell opportunities within existing accounts
• Coordinate with internal teams to resolve client issues quickly
• Track account health metrics and forecast renewal risk
• Negotiate contract renewals and pricing adjustments
• Onboard new clients and ensure smooth handoff from sales
• Document client feedback and advocate for feature requests internally

Other titles this role is posted under

Job postings for this role may use any of these titles. Search for all of them to find more relevant opportunities, and use the matching title in your CV's professional summary when applying.

• Client Success Manager
• Customer Account Manager
• Key Account Manager
• Strategic Account Manager
• Enterprise Account Manager
• Client Partner
• Account Director

Related roles

Explore ATS keywords for other roles in the Sales family:

• Sales Manager

Includes information from O*NET 29.x by the U.S. Department of Labor/Employment and Training Administration (ETA), used under the CC BY 4.0 license.